A new way to discover and experience Tuscany
Carattere Toscano Hotels & Resorts means legitimacy and pride, authenticity and hospitality, love for tradition and innovation at the same time.
Its uniqueness is due to the harmonic fusion of the elegance with the efficiency of its facilities, all of them are apparently classic but with a contemporary taste and all of them are deeply rooted in Tuscany: from the Grand Hotel Baglioni in Florence to Resort Roccamare in Castiglione della Pescaia, from Borgo di Pietrafitta Relais in Castellina in Chianti, to the Grand Hotel Bastiani in Grosseto. All locations where Nature has the key role in creating a warm and welcoming ambiance which makes all guests feel like home, guaranteeing a genuine immersion into the quiet and silence of the magnificent Tuscan territory.
The good taste is the main theme of the entire Group. This guarantees the excellence and the authenticity of our proposals and it distinguishes every aspect of the evocative experience that can be lived inside all of our facilities.
But Carattere Toscano is way more. It’s the essence of your holiday in Tuscany.
New Oltrarno I88I Apartments
Nine apartments in a historic building in the heart of San Frediano, the coolest neighborhood in Florence.
A new look for Carattere Toscano
The rebranding that Carattere Toscano has undertaken is a balance between our need to give strength and leading position to the brand and the will to keep their identity into every single facility, as they all are already well recognizable but not yet organized according to a “system of codes”.