A new way to discover and experience Tuscany

Carattere Toscano Hotels & Resorts means legitimacy and pride, authenticity and hospitality, love for tradition and innovation at the same time.

Its uniqueness is due to the harmonic  fusion of the elegance with the efficiency of its facilities, all of them are apparently classic but with a contemporary taste and all of them are deeply rooted in Tuscany: from the Grand Hotel Baglioni in Florence to Resort Roccamare in Castiglione della Pescaia, from Borgo di Pietrafitta Relais in Castellina in Chianti, to the Grand Hotel Bastiani in Grosseto. All locations where Nature has the key role in creating a warm and welcoming ambiance which makes all guests feel like home, guaranteeing a genuine immersion into the quiet and silence of the magnificent Tuscan territory.

The good taste is the main theme of the entire Group. This guarantees the excellence and the authenticity of our proposals and it distinguishes every aspect of the evocative experience that can be lived inside all of our facilities.

But Carattere Toscano is way more. It’s the essence of your holiday in Tuscany.

  • Wedding

    Carattere Toscano Hotels & Resorts offer the opportunity to organize amazing weddings in unique and distinguished locations. The historical centre of one of the most beautiful city of the world, the Chianti hills, the beaches in Maremma: three exclusive sceneries for really unforgettable ceremonies.

  • MICE

    From the historical Grand Hotel Baglioni in Florence to the wonderful Resort Roccamare exposed to the uncontaminated sea of Maremma, until the picturesque Borgo di Pietrafitta nestled in the heart of Chianti: all hotel facilities of Carattere Toscano not only are they ideal places to spend relaxing holidays, but also to organize successful events.

  • Food and wine

    Carattere Toscano is deeply rooted in our territory. Tuscany is one of the Italian regions where the relation between food, culture and tradition is stronger which is why food and wine are a stronghold in our philosophy. Our attention to quality is perfectly reflected in the choice of absolutely natural ingredients and products, like the olive oil and wine produced by the Borgo di Pietrafitta and offered to the guests of all our hotel facilities.

  • Wedding
  • MICE
  • Food and wine


Carattere Toscano Hotels & Resorts

Ufficio Sales & Marketing
Via del Melarancio, 2
50123 Firenze, Italia
Tel. +39 055 2358 8960

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Sede legale
Via Diacceto, 34
53100 Siena (Italy)