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Tuscany brings together landscapes, cities, traditions and ways of life that can differ profoundly from one another: the art and culture of Florence, the gentle hills and villages of Chianti, the vast pine forests and clear waters of the Maremma.
Carattere Toscano interprets this diversity through a collection of distinctive addresses, each reflecting the identity of its surroundings. The Grand Hotel Baglioni, B-Roof, Oltrarno 1881 Apartments, Borgo di Pietrafitta Relais and Roccamare Resort do not tell the same story of Tuscany. Instead, they reveal complementary perspectives on the region.
More than a collection of properties, Carattere Toscano is united by a shared vision. Each place becomes an expression of its landscape, offering an experience of hospitality shaped by authenticity and beauty.
Florence reveals itself through many different dimensions: the cultural world of art and architecture, but also the more intimate rhythms of its neighbourhoods, artisan workshops and sunset aperitivi.
A custodian of more than a century of hospitality, the Grand Hotel Baglioni stands within the historic centre, making it possible to experience Florence on foot. Piazzas, museums, Renaissance churches and monuments become part of the everyday journey, offering direct access to the city’s cultural heritage.
The hotel’s interiors, defined by a refined and timeless style, preserve the intimate atmosphere of a historic residence, where every room feels like a fragment of a larger story. Furnishings honour this legacy through finely crafted wooden furniture, wrought-iron details, parquet floors, traditional coffered ceilings and leaded-glass windows.
On the hotel’s top floor, B-Roof offers a privileged perspective over Florence’s most iconic monuments, bringing together panoramic views, gastronomic culture and conviviality.
Its terraces unfold across several levels and accompany different moments of the day: from aperitivo at sunset to dinner overlooking the city, followed by an after-dinner drink in the atmosphere of the American Bar.
The menu celebrates Tuscan tradition with an innovative touch, reinterpreting classic dishes through high-quality ingredients sourced from the region. Creative cocktails complete the experience, including three signature drinks inspired by Tuscany’s different identities—the city, the countryside and the Maremma—transforming each glass into a narrative of the land.
Alongside this historic and panoramic perspective, Oltrarno 1881 Apartments offers a contemporary way of living in one of Florence’s most authentic neighbourhoods, in direct conversation with its workshops and artisan traditions.
Set within a Renaissance palazzo in the heart of San Frediano, the property comprises nine fully renovated apartments.
Natural light shapes the interiors, while each residence has a character of its own. Essential yet elegant furnishings reflect the artisanal identity of the neighbourhood through their forms, textures and details.
The use of high-quality materials creates a considered balance between classical heritage and contemporary design, providing comfort and functionality without interrupting the visual harmony of the spaces.
To stay here is to experience the Oltrarno from a more personal and authentic perspective, exploring its workshops, neighbourhood squares and the quieter places of Florence’s everyday life.
Leaving Florence behind, the landscape begins to change.
Chianti introduces another side of Tuscany: hills traced by cypress trees, vineyards and olive groves, celebrated around the world for the harmony of its scenery and for villages rich in Romanesque, Gothic and Renaissance architecture.
In the heart of the Sienese countryside, Borgo di Pietrafitta Relais occupies an authentic Tuscan hamlet restored to its original beauty.
Its country-chic interiors retain the character of traditional rural homes, reimagined as comfortable and welcoming spaces.
The different accommodation options offer an immersive experience of the countryside. Spacious, light-filled interiors open naturally towards terraces, gardens and views of the surrounding landscape.
Here, time seems to slow. Morning light filters through the windows, fresh air accompanies the first moments of the day and the wind moves gently through the trees. Afternoons bring sunsets over the rows of vines, while evenings invite guests to look upwards towards a sky scattered with stars.
At Borgo di Pietrafitta, each day can find a different rhythm: walking through nature, discovering nearby villages, relaxing beside the pool, joining a tasting in the vineyard or sharing an outdoor dinner inspired by local cuisine.
Each experience offers a different way of forming a closer relationship with the Tuscan countryside.
The journey continues towards the Maremma, one of Tuscany’s most authentic expressions.
Here, the sea, hills and historic villages coexist in balance, creating a landscape shaped by places to explore, local traditions and a deeply rooted gastronomic culture.
Roccamare Resort is surrounded by Tuscany’s celebrated coastal pine forest and faces the sea, within a natural setting that defines the entire experience of the stay.
The resort comprises the Casa di Levante and Casa di Ponente hotels, together with the independent Dimore della Pineta residences, all surrounded by greenery and only a short walk from the beach.
In this setting, wellbeing arises from a direct relationship with the landscape. Light filtering through the trees, the fragrance of the pine forest and the constant sound of the waves accompany every moment of the day.
From the resort, guests can discover the Maremma through a variety of experiences: excursions through the Mediterranean scrub, days by the sea, walks through historic villages and evenings devoted to local traditions and regional flavours.
It is a way of experiencing the Tuscan coast in which nature and culture meet, balancing the pleasure of discovery with an everyday sense of wellbeing.
Carattere Toscano was born from a clear vision: to tell the story of Tuscany through places capable of expressing its many different identities. Built gradually over time, this journey brings together distinct realities within a single interpretation of the region.
The result is an itinerary that moves between city, countryside and coast, connecting history, culture and nature. Each stay becomes a different way of understanding the character of a place—not simply by observing it, but by experiencing it through authentic encounters.
