September brings with it the energy of a new beginning.
Florence gradually returns to its everyday rhythm, diaries fill with new appointments and, after the summer break, the desire to come together grows once again.
Meetings, conferences, presentations and gatherings return to shape the days. Yet alongside the professional dimension, something equally important emerges: the value of human connection. Meeting means sharing ideas, building new perspectives and coming together around a common project.
Located in the historic centre, Grand Hotel Baglioni and its conference centre interpret the more institutional and structured side of meeting, while B-Roof opens the view onto the city and offers a more spontaneous, informal sense of conviviality.
Two different yet complementary spirits, united by the same understanding of hospitality: creating the conditions for people to truly meet.
At a time when so many conversations can take place remotely, choosing to organise an event takes on a different meaning. It means restoring the meeting itself to the centre: the possibility of seeing one another, listening and allowing even a break or an informal moment to become part of the conversation.
At the entrance to Florence’s historic centre, Grand Hotel Baglioni is deeply connected to the history and elegance of the city.
Its tradition of hospitality has long extended to the business world. The conference centre is a point of reference for professional events requiring distinguished, functional spaces that can adapt to different needs.
It is composed of nine renovated, modular and interconnected rooms, which can be arranged in flexible and articulated configurations. This versatility makes it possible to imagine different forms of meeting: from press conferences to private meetings, from corporate presentations to workshops.
At the same time, each room retains its own identity.
Michelangelo is the most representative and spacious room. In theatre configuration, it is illuminated by natural light filtering through the imposing Art Nouveau glass ceiling.
Its generous proportions and considerable height create a sense of openness and authority, making it ideal for conventions and plenary sessions in a conference room that combines productivity with beauty.
More intimate in scale, the Machiavelli room is suited to private meetings or organisational support functions.
The Raffaello and Principe Carrega rooms stand out for their brightness and original late nineteenth-century furnishings. Fine upholstery and chandeliers help create an atmosphere suited to high-level meetings, press conferences and intimate ceremonies.
Throughout the conference centre, contemporary technology is discreetly integrated into spaces with a strong architectural character.
Finally, its position at the entrance to the historic centre keeps every event in direct connection with Florence. After a day of work, the conversation can continue through the city streets, among Renaissance palaces and unexpected views.
Located on the top floor of Grand Hotel Baglioni, B-Roof offers one of Florence’s most striking panoramic terraces. Here, surrounded by breathtaking views of the city’s iconic monuments, meetings take on a different dimension.
After a meeting or conference, an aperitif or dinner can become a more informal continuation of the day.
B-Roof thus interprets the more convivial side of events in Florence. Its terraces, dedicated to private occasions, events and themed initiatives, bring together the urban landscape and the experience of dining.
The cuisine looks to Tuscan tradition through a contemporary sensibility, while the American bar offers creative cocktails and Florentine Reflections, a drinks list composed of three cocktails representing the different souls of Tuscany and transforming each drink into a story of the territory.
At sunset, every moment can become an opportunity for reflection and celebration, suspended between sky and city, where conversation seems to be accompanied by the beauty of a panorama changing with the light.
It is precisely this connection with the urban setting that makes B-Roof a place that remains in the memory.
Some events end when the doors of a meeting room close. Others continue around a table, before an unexpected view, in that less formal time when ideas circulate freely and relationships take on new forms.
The proximity between the Grand Hotel Baglioni conference centre and B-Roof allows these different moments to be understood as part of a single narrative: first, work, discussion and planning; then conviviality and the pleasure of sharing time together.
Choosing the setting for an event also means choosing how we wish to experience it.
