The collaboration between Carattere Toscano and Officina Liquida: a meeting of tuscan excellence
The charm of Tuscany does not reside solely in its breathtaking landscapes or the richness of its historical heritage, but above all lives in the stories of passion and craftsmanship that animate the region.
It is precisely in sharing these values that the synergy between Carattere Toscano Hotels & Resorts and Officina Liquida is founded: two entities sharing deep Sienese roots and a profound passion for genuine craftsmanship. This collaboration offers our guests not merely a fine spirit, but a true sensory journey through our land—crafted with meticulous attention to detail, authenticity, and tradition.
The origins of Officina Liquida: combining passions and visions
Officina Liquida was born in Siena out of a desire to blend distinct skills and experiences to create a unique brand and an craft gin with a bold personality. The company was founded by three partners with different yet complementary backgrounds: a pharmaceutical entrepreneur, a graphic designer, and a master distiller specializing in gin production.
Together, they shaped a brand deeply rooted in local tradition, yet simultaneously forward-looking through innovation and originality. The name itself encapsulates their vision:
Officina: Evokes the artisanal workshop where experiments take place and creation comes to life.
Liquida: Refers to Heraclitus's panta rhei ("everything flows"), signifying a reality in constant movement and evolution.
Futurism, Retro Aesthetics, and Unique Atmosphere
The conceptual and visual inspiration of Officina Liquida draws strength from Futurism, the avant-garde movement founded in 1909 by Filippo Tommaso Marinetti. Looking back at the historic advertising campaigns created by Fortunato Depero for Campari, the brand embraces traits of boldness, dynamism, and experimentation.
The brand's aesthetic universe blends British-inspired vintage atmosphere with modern graphic design, where dark tones are ignited by vibrant color accents. The visual storytelling of the brand reflects this same authenticity, creating content directly inside a real mechanical workshop where stills are crafted.
Man Gin: The Perfect Encounter of Elegant Britishness and Sienese Passion
The flagship creation of Officina Liquida is Man Gin, a London Dry Gin crafted through batch vapor distillation. During the process, hydroalcoholic vapors pass through the botanicals inside a perforated basket, extracting delicate, precise aromas.
The name Man Gin arises from a refined Futurist play on words, bridging two seemingly opposite worlds:
The Botanicals: A Flavorful Journey into the Heart of the Territory
Every sip of Man Gin tells the story of the Tuscan countryside's botanical richness through a rigorous selection:
An Experience to Live in Our Properties
Offering Officina Liquida's Man Gin to our guests means extending the Tuscan hospitality experience into mixology.
Whether it is a flawless Gin & Tonic enjoyed at sunset at Roccamare Resort or a signature cocktail crafted by our bartenders at the American Bar at B-Roof, the partnership between Carattere Toscano and Officina Liquida celebrates the pursuit of quality, a love for local history, and the art of contemporary hospitality.
